Responsive management requires timely and adequate measures of rangeland conditions. Without these measures, you cannot manage well, and rangeland conditions suffer. Traditionally, rangeland monitoring has consisted of measuring a few small plots via transects. More recently, remote sensing science has attempted to monitor rangelands. Both of these methods fail at being economically feasible and statistically valid rangeland assessment and monitoring tools. Transect plots do not give a landscape perspective and are very costly to collect and repeat. Remotely sensed tools do not capture attributes that are fine enough or applicable to management and are very costly. Because of the failure of these methods Open Range Consulting has spent the last 20 years developing Earth Sense Technology (EST). EST is the unique synergy between management experience and geospatial technology that has led suite of products and services that give managers the ability to measure and manage.